The practice, and what it leaves behind.
Why .tic exists, who you actually work with, and how the work gets done — in that order.
Thriving in chaos, by simplifying the world around us.
.tic (pronounced: tic) stands for thriving in chaos — the recognition that complexity is inevitable, but paralysis is not. The work sits at the join between engineering and commercial leadership, where structural friction quietly slows consequential decisions.
At .tic we serve a unified purpose: simplifying the world around us. The toolkit we bring meets the insight only your team has, and what’s left behind is a resilient capability — clarity that doesn’t depend on having us back next quarter.
Who you actually work with.
.tic is the practice of Percy Kapadia. Operating at the intersection of technical depth and business strategy, he holds a Master’s in Telecommunications, Networks, and AI Engineering, alongside an MBA in Ecosystems, Strategic Partnerships, and Digital Transformation.
His track record is built on scaling high-value hardware and connectivity portfolios by orchestrating cross-functional teams with discipline — ensuring strategic vision actually moves off the page and into real-world execution.
The range of his expertise is what lets him follow every part of your problem, in the language of the people who run it — it’s not a reason to take the thinking off your hands.
Built with you, not for you.
There are two things in every engagement — the outside toolkit we bring, and the operating reality only your team can see. The whole method brings them into phase.
Strategy built for a team is borrowed; strategy built with one is owned. The range lets us follow every part of the problem — collaborating once we’re in the room.
Engagements start with a coffee, not a contract.
If something here maps to a decision you’re weighing, book a conversation or write directly. Replies come from the practitioner.