Strategy, built with the teams who run it.
An active advisory for leaders in telecommunications, deep tech, and advanced manufacturing.
Industries
Thriving in chaos, by simplifying the world around us.
.tic is an interdependent strategy and execution practice, built for capability uplift and permanent ownership. We work as an active advisory alongside your teams — so the frameworks we develop together are absorbed into your operating rhythm, and keep paying out long after we leave.
Telecommunications, deep tech, AI, and manufacturing are where the pattern library runs deepest — home ground rather than a fence. The test for work beyond them is the shape of the decision, not the sector on the letterhead.
Anchored by a track record of growing high-value hardware and connectivity portfolios — collaborating with you from boardroom vision through to structured execution.
More about Percy →How we work, and what we build together.
The approach to integrate our toolkit with your team's operating reality.
Four services, one lifecycle.
Where the work begins depends on where your portfolio sits.
None of these run in isolation — the work that matters usually sits in the coupling between them.
Insights
The thinking, in the open — telco, deep tech, manufacturing, and AI analysis, published as it happens. Read the latest on LinkedIn ↗The questions we're asked.
How does .tic work?
Some weeks we advise, some weeks we build, some weeks we carry part of the load beside your team. The work sets the mode; the method does not. Your team’s knowledge is the starting material, and what’s left behind is a capability, not a dependency.
What is the Alignment Discovery?
A two-week joint undertaking, fixed scope, built around the decision you’re weighing. Week one surfaces the actual problem rather than the presented one, and names the standoffs no one has put in the meeting. Week two sequences the resolution and hands it back — what moves first, what’s parked, and what your team owns from week three. No pre-packaged verdict.
How does an engagement start?
With a coffee rather than a contract — an unhurried conversation, in Auckland or over a call, about the decision you’re weighing and whether there’s a fit. No scope to sign, no slides to sit through. If it’s a fit, the Alignment Discovery follows.
Engagements start with a coffee, not a contract.
Most engagements start the same way — a coffee, not a contract. The two weeks only begin once we both think they should. Replies come from the practitioner.